The retail chain Studenac has been operating as a company since 1991. In the late 1990s, it expanded its business by opening a wholesale warehouse in Duće as well as several retail stores in Omiš. As a result of its growth, the company eventually turned into a retail chain.
The success of the today’s Studenac – a neighbourhood retail store that consistently follows the global trends with its customer benefits, was fundamentally influenced by the year 2018. Precisely then began the improvement and significant transformation of the entire business, accompanied by successful acquisitions and organic growth. By acquiring the retail chain Istarski supermarketi and Sonik from Zadar in 2019, this chain strengthened its market position and expanded to the entire Adriatic coast. Its status on the Adriatic coast is additionally strengthened in 2021 by taking over the Biograd retail chain Bure Trgovina d.o.o., with an important business step forward taken by opening the first stores in Zagreb.
Studenac currently has more than 3500 employees and almost 680 stores, and it is now the main retail chain on the Adriatic coast, as well as one of the top chains in Croatia.
Our aim is to be close to our customers by developing our main determinants:
- accessibility - smaller stores located in neighborhoods and smaller towns in order to be within arm’s reach of our customers
- a range of products that is further adapted to the micro-location of the store and the wishes of our customers
- prices which are always accompanied by various deals
- shopping experience with which we want to provide our customers with high-quality service as well as pleasant interior