Business story of Studenac, today’s leading retail chain on the Adriatic coast, is one of those stories that provide hope to the Croatian economy. The company was founded in 1991 and the turbulent 1990s, which put the survival of many domestic companies at risk and brought an end to numerous companies, were readily welcomed by Studenac, which adapted to the new situation on the market and expanded its business by opening a wholesale warehouse in Duće, as well as several retail stores in Omiš. As a result of its growth, the company eventually turned into a retail chain.
However, the success of the today’s Studenac – a neighborhood retail store that consistently follows the global trends with its customer benefits, was fundamentally influenced by the year 2018, since the company was acquired by the Polish investment fund Enterprise Investors. It is precisely in 2018 when the improvement and significant transformation of the entire business began, accompanied by the successful acquisitions and organic growth. By acquiring the retail chain Istarski supermarketi and Sonik from Zadar in 2019, this chain strengthened its market position and expanded to the entire Adriatic coast. Its status on the Adriatic coast is additionally strengthened in 2021 by taking over the Biograd retail chain Bure Trgovina d.o.o., with an important business step forward taken by opening the first stores in Zagreb.
Studenac currently has more than 3500 employees, and with more than 650 stores, it is now the main retail chain on the Adriatic coast, as well as one of the top chains in Croatia.
Our aim is to be close to our customers by developing our main determinants:
- accessibility - smaller stores located in neighborhoods and smaller towns in order to be within arm’s reach of our customers
- a range of products that is further adapted to the micro-location of the store and the wishes of our customers
- prices which are always accompanied by various deals
- shopping experience with which we want to provide our customers with high-quality service as well as pleasant interior